When it comes to the customer experience, e-commerce offers tremendous possibilities. This is to ensure the protection of its product but also the uniqueness of its presentation.

The right packaging for your product, very important in this context, is divided into three parts:

Product packaging: This is the box, the folding box, the pouch that contains your merchandise, with the associated paper and labels. Be specific and creative to extend the experience until the last moments.

Shipping packaging: The envelopes, boxes, ribbons you select for your shipment are also important. A step not to be overlooked.

The little extras: These are the elements that will help to perfect your service to consumers. A handwritten note, samples, a promo code written on a business card and voila! The extra thoughtfulness can make a difference and burn you in the memory of buyers.

Combining the three aspects of shipping will help put your brand above those that don’t. Anything you bring will impact your customer’s experience and exceeding their expectations.

Thus satisfied, he will be inclined to share his feelings around him and on social networks. Word of mouth is essential to retaining your old consumers and attracting new ones.

And again, you don’t have to incur a lot of expense to be convincing! Stephanie Everafter or BloomBloomBcn, creators of hair accessories, have opted for a simple pouch in soft shades and graphic writing. And it works.

To attract and stand out with e-commerce, keep in mind three fundamental questions:

• What can I add to my shipment to surprise the customer?
• What can I add to invite the customer to stay in touch?
• How can I personalize the set?

The keys to good packaging

To be effective, good product packaging must meet a number of criteria. During the development of any design, you should ask yourself in particular:

• Does my packaging match my product?
• Does my packaging add value to my product?
• Is my product line consistent?
• Can my visual make you want to be shared?
• Does my packaging contain all the necessary information?
• Secondly, you will develop your strategy by following three guidelines.

Target your audience

Because expectations differ depending on the audience, it is necessary to know who you want to speak to. Children will be attracted by playful and colorful packaging, seniors more by ergonomics.

Likewise, colors and shapes will not work the same for men and women. Try to be precise.

Convincing your target audience means understanding their expectations and creating a special bond with them.