For EA the mobile games segment, they make more than tenth of FIFA 22 Coins its overall revenue.EA spent billions of dollars to purchase Glu Mobile, UK-based Codemasters and Playdemic Ltd, to bulk its gaming collection for mobile with more gaming titles.Consumer gaming hardware, content , and accessories in the United States alone jumped to the record $56.9 billion in 2020, according to figures from the research company NPD.

“They make use of this opportunity to safeguard themselves against the future by acquiring knowledge and intellectual assets and also by establishing themselves in new markets,” Joost Van Dreunen is a professor of how games are run at New York University, said.Acquiring studios that have strong mobile franchises will allow EA to inherit the expertise and make money from the existing players at the same at the same time.

EA says ‘FIFA’ Ultimate Team Preview packs increased sales.EA Director of Operations Andrew Wilson has said that the new preview packs released for FIFA 21’s Ultimate Team mode have been “well appreciated by the community” as well as boosted sales.

According to PC Gamer, during an investor meeting on August 4th, Wilson said that Preview Packs brought about “an increased engagement” and “a higher rate of conversion of consumers.”

“It was dipping towards the time the season was over, so this information must be considered in that perspective, but we are committed to continually innovating as well as around the opportunities and the programs that we have put together for our players and hope that we can continue to buy FUT 22 Coins expand this business in the future,” he added.