We currently find ourselves in a market with little demand due to the general economic situation, in addition to being increasingly competitive. This forces companies to look for different ways to differentiate ourselves before the consumer, making the importance of packaging greater.

Packaging is the container, packaging, wrapping, custom paper box or labeling that protects, transports and contains the product, but it is also the best marketing strategy to differentiate ourselves and attract the potential customer.

The corporate image of our company is what will make the buyer quickly distinguish between our products and those of the competition. The buyer’s mind associates colors and images with the brand and / or products.

For this reason it is important that our packaging or cardboard box is consistent with our corporate image (logo and colors), according to our product according to its range or variety and according to current trends. For example: the retro theme is currently a trend, ecological and healthy cardboard boxes.

A consistent and attractive perfume packaging attributes greater value to the final product so the customer will also be willing to pay more.

Important points to keep in mind for our packaging:

The consumer is less and less impulsive so it is important to get their attention.

Be careful with changes in the packaging, it can make the customer not associate the brand with the product and lose sales. It is important that you maintain the corporate image and the essence.

Study the market segment we are targeting to find out what they want and what they need. This will make it more effective to choose structural and graphic design of the packaging.

An easy-to-use, reusable, smart or recyclable packaging will add greater value to the product. In addition, it will be an ECO commitment on the part of the seller and will provide a better image to the company in general. For example: cheap cardboard boxes made from recycled paper.

The packaging should highlight the characteristics of the product, use, content, etc. to make use easier and create a willingness to buy it.

Seasonal products should place special emphasis on their packaging to have greater benefits during the sales season.

Differentiate yourself from the competition not only because of your corporate image. Choose original designs or formats that differentiate you.

In general online sales, cardboard boxes and packaging are used for added protection. Do not neglect the image, but do not worry, the customer will be surprised once opened. That also creates a good image in the mind of the consumer, it will attribute to the company the value of protecting its products so that they arrive in good conditions. In addition, the new trend of unboxing in social networks where customers open their packages little by little and show others what they include, can be attractive to other potential customers.