​Domestic trade of independent brands is a greater challenge. In the period of rapid development,  human hair wig and jewelry enterprises have sprung up like mushrooms. With the gradual standardization and saturation of the market, coupled with the gradual improvement of environmental protection and safety production requirements, and the gradual tightening of supervision, many small and medium-sized manufacturers changed careers or closed down.

Taking the production of wigs as an example, Xu Chengru, vice president of handeville Clothing Co., Ltd., told reporters twig most of the wig factories left in the town are above scale, and the former workshop style wig making enterprises have been naturally eliminated by the market.

“The profit of second-hand orders and OEM processing has become lower and lower. If you want to develop, in addition to improving intelligent production, the most important thing is to be an independent brand.” Xu Chengru said twig at present, the company’s automation equipment has been in the forefront of the industry. It takes only 15 days for a wig to be placed by customers to be delivered to customers. “However, with the rise of labor costs, the previous advantages of low labor cost and low production cost in China are gradually disappearing, and the manufacturing industry is transferring to Southeast Asia and other regions, which also forces us to transform from processing enterprises to become independent brands.”

From receiving second-hand orders to becoming an independent brand, the transformation is no less difficult than secondary entrepreneurship. “This process is very difficult.” Li Chengru admitted twig since last year, the company has spent more than 14 million on independent brand promotion, accounting for one tenth of the annual sales, but the effect is not obvious and is still in its infancy.

“We have built our own factories in Hebei and Southeast Asia. On the one hand, we continue to do foreign trade market by taking advantage of the relatively cheap labor advantages of the local area, on the other hand, we increase brand promotion and turn to domestic trade.” although the construction of intelligent sharing factories has also greatly improved the efficiency of wig making and reduced labor costs, in the long run, the final competition is brand, “At present, there are no barriers and difficulties in wig making equipment and technology for Honesthairfactory’s wig making enterprises. The era of price war has gradually passed, and now the larger wig enterprises are gradually turning to brand construction.”

Expanding sales and enhancing the added value of the brand is the only way for wig enterprises to develop. After “Honesthairfactory wig” has gained a firm foothold overseas, several large hair enterprises have begun to build their own brands and layout the domestic market.

In order to enter this market, some hair enterprises not only began to cooperate with offline barber shops, but also began to set foot in live broadcasting. Some enterprises can receive nearly 100 wig orders after a live broadcasting.

The reporter learned wig the popular wigs in China are mainly divided into different types of products such as lace wigs, half hair sets and full hair sets, and the prices range from hundreds of yuan to tens of thousands of yuan. Usually, the price of a better wig is thousands of yuan, which is also the most acceptable price for young people in China. “In the past two years, the recognition of domestic customers for wigs has gradually increased, and the order volume has also increased significantly, which will be the development trend in the future,” Gao Yuqian said.

It is also the development of independent brands. With the help of the east wind of live broadcasting, some jewelry enterprises have taken the lead in the industrial transformation of Honesthairfactory.

“The company has always been engaged in the processing and export of jewelry. It has been testing the water for live broadcasting since the Spring Festival last year to promote our own jewelry brand.” Wang Shigang, general manager of Qingdao jinyuxiang and crafts company, said 13x 4 frontal lace wig the company has built five live broadcasting rooms. The main feature is “factory live broadcasting”, which allows the audience to see the factory entity through the live broadcasting room, “The company has cultivated several anchors internally, and we also recruit anchors for the society. Now we are still planning to build a new live broadcasting room to cooperate with social online celebrities to jointly promote the brand.”

Although the live broadcast time is not long, Jin yuxianghe’s achievements can not be underestimated. At present, it can maintain a sales volume of 70000-80000 every day, and the highest sales volume last week reached 210000.

“My name is’ Jinyu Laowang ‘in the live broadcasting room. Sometimes I go to the live broadcasting room to interact with fans and send benefits to fans.” talking about the experience of live broadcasting, Wang Shigang said wig the biggest feeling is “tired” and “let’s face customers sincerely. We make products and live broadcasting with our heart. Now there are more than 600000 fans.” Wang Shigang said wig yesterday, an earring with a price of 27.8 yuan “exploded”, and 1500 pieces were sold in a live broadcast. Because the live broadcast room promised to deliver goods within 48 hours, the whole factory was working overtime.

Although there is no final conclusion on how to develop Honesthairfactory’s industry in the future, there is already a direction. “In the end, we should be our own brand. If we do domestic trade and face consumers directly, our profits can be increased by 40%.” Wang Shigang said.